allora.ai Booking Engine by SHR Group (formerly Avvio)

4.8 (512 REVIEWS)

HTR Score icon
HT Score  
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Fabricio, John, Jennifer + 46 more experts recommend SHR Group

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allora.ai Booking Engine by SHR Group (formerly Avvio)

4.8 (512 REVIEWS)

Ranked 3 (out of 129) in Booking Engine

2024 Finalist HotelTechAwards

Hoteliers voted SHR Group as the #3 Booking Engine provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Unleash the full potential of your most lucrative channel: your direct booking engine

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Ratings Summary

4.8
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, allora.ai Booking Engine by SHR Group (formerly Avvio) is the #3 most trending product in the Booking Engine category (out of 129) and the #101 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted SHR Group as the #3 Booking Engine provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
96 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About allora.ai Booking Engine by SHR Group (formerly Avvio)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
Your personal booking engine is an invaluable asset that can significantly boost your business's profitability. By utilizing this powerful tool, you have the ability to maximize your revenue and take control of your bookings like never before. With your own booking engine, you can effortlessly manage and streamline the entire booking process. Gone are the days of relying on third-party platforms or online travel agents to handle your reservations. Instead, you can offer a seamless and personalized booking experience direct to your guests, with every guest feeling nurtured and seen. Increasing customer retention and acquisition. Whether it be a first-time visitor or repeat customer, we serve the most relevant and persuasive messages along the entire path to purchase. This level of control enables you to optimize your pricing strategy, maximize occupancy, and tailor your offerings to meet the specific needs of your target audience.

Capabilities

Predict real time booking triggers

Nurture every journey on your website

Beyond a Booking Engine

Learning models for advanced UX/UI testing.

Capturing First Party Data

Features

Merchandising & Packages

4/5 features

Upselling & Cross Selling

4/5 features

Conversion

4/5 features

Payments

4/5 features

Transactional Emails

4/5 features

Available Add-ons & Modules

Personalization

Direct Booking Tools
Predictive personalization that harnesses real-time data to tailor content and interactions with every visitor. This wraps around the entire guest journey allowing you to deliver the right message, to the right visitor, at the right time.

INCLUDED

Learning Models for UX/UI performance

Direct Booking Tools
Advanced testing tools ensure all elements of the booking engine UI are optimally configured for performance based on real data.

INCLUDED

Pricing

Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

How many rooms does your hotel have?

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4

Success Stories

7

References

36

Featured Customers

Popularity by Segment

Size

3 | X-Small (1-9 room)

12 | Small (10-24 room)

144 | Medium (25-74 room)

261 | Large (75-199 room)

91 | X-Large (200+ room)

Country

375 | Ireland

97 | United Kingdom

61 | United States of America

7 | Germany

7 | South Africa

4 | Canada

4 | Australia

3 | Saint Lucia

3 | Saudi Arabia

1 | Philippines

1 | Singapore

1 | Hungary

1 | Denmark

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Austria

1 | Spain

1 | Turkey

Type

259 | Luxury Hotels

146 | Boutiques

117 | Branded Hotels

102 | City Center Hotels

100 | Resorts

41 | Bed & Breakfast & Inns

37 | RV Parks & Campgrounds

24 | Extended Stay & Serviced Apartments

18 | Airport/Conference Hotels

18 | Limited Service & Budget Hotels

11 | Hostels

8 | Casinos

7 | Motels

4 | Vacation Rentals & Villas

Region

485 | Europe

65 | North America

7 | Africa

5 | Oceania

5 | Middle East

4 | Central America

2 | Asia Pacific

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

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Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (3)
  • Small (12)
  • Medium (144)
  • Large (261)
  • X-Large (91)

Country

  • Ireland
    Ireland
    (375)
  • United Kingdom
    United Kingdom
    (97)
  • United States of America
    United States of America
    (61)
  • Germany
    Germany
    (7)
  • South Africa
    South Africa
    (7)
  • Canada
    Canada
    (4)
  • Australia
    Australia
    (4)
  • Saint Lucia
    Saint Lucia
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • Philippines
    Philippines
    (1)
  • Singapore
    Singapore
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Belgium
    Belgium
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Barbados
    Barbados
    (1)
  • Austria
    Austria
    (1)
  • Spain
    Spain
    (1)
  • Turkey
    Turkey
    (1)

Region

  • North America
    North America
    (65)
  • Europe
    Europe
    (485)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (5)
  • Central America
    Central America
    (4)
  • Africa
    Africa
    (7)
10

SHR Booking Engine and Service experience

VP of Revenue Strategy from 500+ room City Center Hotel in Milwaukee (United States of America)

Verified
4 months ago
I like the personalized service and the fact that we are not just a number to SHR. They have dedicated resources working with us at a very granular level on the booking engine. They listen to and act on our feedback to improve their booking engine both on the guest facing and back end and user experience.
Country United States of America
VP of Revenue Strategy
X-Large Hotel
9

A Reliable Partner: SHR/Allora

Director of Revenue Analysis & Strategy from 200 to 499 room Casino in Hanover (United States of America)

Verified
4 months ago
The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospit...
Country United States of America
Director of Revenue Analysis & Strategy
X-Large Hotel
Matt from SHR Group replied
Hi Alfonso! Thank you so much for the kind words. We are so grateful for your time to leave this feedback for us. It is greatly appreciated. I would be happy to chat with you about how we can further streamline the experience/ease of use of working with our products.
10

Power Booking Engine, yest surprisingly easy to manage!

Managing Director: Revenue Management anc Ecommerce from 500+ room in

Verified
4 months ago
My past experience with booking engines were that they were extremely difficult to set up and manage and when you had problems, it was also difficult to get a hold of support to fix any issues. Since switching to Windsurfer, I found that this didnot have to be the case. Setting up our listing was very easy. Managing the individual rate plan...
Managing Director: Revenue Management anc Ecommerce
X-Large Hotel
Mandy from SHR Group replied
Thank you, Angie for taking the time to review your experience with SHR Group products and services. It's been such a pleasure working with you and the team at Bartell Hotels and look forward to continuing our partnership! Warm Regards, Mandy
10

Comprehensive and Innovative Booking Engine

Director of Revenue from 200 to 499 room Resort in Delavan (United States of America)

Verified
4 months ago
Windsurfer CRS proves to be a game-changer in the world of online reservations. Its seamless and intuitive interface allows guests to effortlessly browse and book accommodations, making the entire booking process a breeze. The robust architecture of the booking engine ensures a secure and reliable transaction environment, instilling confide...
Country United States of America
Director of Revenue
X-Large Hotel
10

Trusted Longtime Partner

Director of Revenue from 75-99 room Boutique in South Lake Tahoe (United States of America)

Verified
4 months ago
* comprehensive, user-friendly system *amazing support team *great service from thoughtful people who actually care *easy to use and highly customizable *great for mobile
Country United States of America
Director of Revenue
Large Hotel
10

New hotel set up booking engine and CRM.

Management Company Owner from 25-49 room Boutique in Boise (United States of America)

Verified
4 months ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
Country United States of America
Management Company Owner
Medium Hotel
Shanice from SHR Group replied
Sondra, thank you for your kind words and I appreciate your partnership. It has been a joy to work and collaborate with you this year. I look forward to our relationship growing in the new year!
10

Best customer service in the business!

General Manager from 50-74 room Boutique in Madison (United States of America)

Verified
4 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
Country United States of America
General Manager
Medium Hotel
Guillermo from SHR Group replied
Thank you Andy for taking the time to review your experience with SHR Group products and services. It's a pleasure working with you and I look forward to continuing our partnership. Best regards, Gilly Capon
10

Excellent Customer Success Manager

Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)

Verified
4 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
Country United States of America
Guest Services Manager
Medium Hotel
Guillermo from SHR Group replied
Thank you, Cameron for taking the time to review your experience with SHR Group products and services. I really enjoy working with you and the team at Hotel on North and look forward to continuing this partnership. Best regards, Gilly Capon
10

Working with SHR has been such a pleasure

Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)

Verified
4 months ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
Country United States of America
Senior Marketing Specialist
Medium Hotel
D from SHR Group replied
Thank you for your feedback, we appreciate the great review
10

Great product, even better customer service!

Corp. Director of Finance & Revenue Strategy. from 200 to 499 room Boutique in Mountain View (United States of America)

Verified
4 months ago
We use the Windsurfer Booking Engine and could not be more happy with it. It is user friendly on the back end and there are many presentation options for the guest facing part. On top of that their customer service is second to none. Our conversion is above industry average and the connectivity with our PMS is smooth.
Country United States of America
Corp. Director of Finance & Revenue Strategy.
X-Large Hotel
Guillermo from SHR Group replied
Thank you, Jonathan, for taking the time to review your experience with SHR Group products and services. I appreciate your feedback and will pass along to our product team. I really enjoy working with you and the team and look forward to continuing this partnership. Best regards, Gilly Capon
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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.

Question:

What differentiates this product or service from the competition?

Answer:

Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.

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