Maverick CRM (by SHR Group)

4.8 (30 REVIEWS)

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HT Score  
87 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Fabricio, John, Jennifer + 46 more experts recommend SHR Group

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Maverick CRM (by SHR Group)

4.8 (30 REVIEWS)

Ranked 6 (out of 61) in Hotel CRM & Email Marketing

Maximize the relationship with your guests with smart engagement and recognition

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Ratings Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.8/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Maverick CRM (by SHR Group) is the #6 most trending product in the Hotel CRM & Email Marketing category (out of 61) and the #175 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

SHR Group has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
87 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Maverick CRM (by SHR Group)
Founded in 1987 | Headquarters in Houston (United States) | 201 employees
The CRM is a powerful solution that combines two elements to enhance the relationship between hotels and guests, focusing on smart guest engagement and loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The additional loyalty aspect includes a guest portal for centralized information, customizable loyalty programs that may be based on points, stays, room nights, or tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features.

Capabilities

CRM Marketing and Profile Management

CRM Loyalty and Rewards Management

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Pricing

Pricing Available By Request

SHR Group has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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No matching results

4

Success Stories

7

References

36

Featured Customers

Popularity by Segment

Size

3 | X-Small (1-9 room)

12 | Small (10-24 room)

144 | Medium (25-74 room)

261 | Large (75-199 room)

91 | X-Large (200+ room)

Country

375 | Ireland

97 | United Kingdom

61 | United States of America

7 | Germany

7 | South Africa

4 | Canada

4 | Australia

3 | Saint Lucia

3 | Saudi Arabia

1 | Philippines

1 | Singapore

1 | Hungary

1 | Denmark

1 | Belgium

1 | New Zealand

1 | Egypt

1 | Jersey

1 | Barbados

1 | Austria

1 | Spain

1 | Turkey

Type

257 | Luxury Hotels

146 | Boutiques

117 | Branded Hotels

102 | City Center Hotels

100 | Resorts

41 | Bed & Breakfast & Inns

37 | RV Parks & Campgrounds

24 | Extended Stay & Serviced Apartments

18 | Airport/Conference Hotels

18 | Limited Service & Budget Hotels

11 | Hostels

8 | Casinos

7 | Motels

4 | Vacation Rentals & Villas

Region

485 | Europe

65 | North America

7 | Africa

5 | Oceania

5 | Middle East

4 | Central America

2 | Asia Pacific

Category

512 | Booking Engine

262 | Website Design

223 | Hotel Metasearch Management Software

223 | Digital Marketing Agencies

56 | Hotel Reservations Systems

30 | Hotel CRM & Email Marketing

17 | Revenue Management Systems

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Hotelier Rating

Excellent
506
Very Good
53
Average
17
Poor
0
Terrible
0

Property Size

  • X-Small (3)
  • Small (12)
  • Medium (144)
  • Large (261)
  • X-Large (91)

Country

  • Ireland
    Ireland
    (375)
  • United Kingdom
    United Kingdom
    (97)
  • United States of America
    United States of America
    (61)
  • Germany
    Germany
    (7)
  • South Africa
    South Africa
    (7)
  • Canada
    Canada
    (4)
  • Australia
    Australia
    (4)
  • Saint Lucia
    Saint Lucia
    (3)
  • Saudi Arabia
    Saudi Arabia
    (3)
  • Philippines
    Philippines
    (1)
  • Singapore
    Singapore
    (1)
  • Hungary
    Hungary
    (1)
  • Denmark
    Denmark
    (1)
  • Belgium
    Belgium
    (1)
  • New Zealand
    New Zealand
    (1)
  • Egypt
    Egypt
    (1)
  • Jersey
    Jersey
    (1)
  • Barbados
    Barbados
    (1)
  • Austria
    Austria
    (1)
  • Spain
    Spain
    (1)
  • Turkey
    Turkey
    (1)

Region

  • North America
    North America
    (65)
  • Europe
    Europe
    (485)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (5)
  • Middle East
    Middle East
    (5)
  • Central America
    Central America
    (4)
  • Africa
    Africa
    (7)
10

Amazing system.

Revenue and Reservations Manager from 75-99 room Luxury Hotel in Stellenbosch (South Africa)

Verified
1 months ago
User friendly. Reporting is amazing and CRM capability is amazing as well. Love all the features the system has to offer. The customer support is phenominal. I would absolutely reccommend them to all.
Country South Africa
Revenue and Reservations Manager
Large Hotel
10

New hotel set up booking engine and CRM.

Management Company Owner from 25-49 room Boutique in Boise (United States of America)

Verified
3 months ago
Great customer service from our set up team, Caitlin, Kelly and others. Shanice is an exceptional account manager always responsive and goes above and beyond to help me to navigate issues. I really appreciate her.
Country United States of America
Management Company Owner
Medium Hotel
Shanice from SHR Group replied
Sondra, thank you for your kind words and I appreciate your partnership. It has been a joy to work and collaborate with you this year. I look forward to our relationship growing in the new year!
10

Best customer service in the business!

General Manager from 50-74 room Boutique in Madison (United States of America)

Verified
3 months ago
SHR's services are like having another employee on our staff. The best customer service in the business by far . Thank you!
Country United States of America
General Manager
Medium Hotel
Guillermo from SHR Group replied
Thank you Andy for taking the time to review your experience with SHR Group products and services. It's a pleasure working with you and I look forward to continuing our partnership. Best regards, Gilly Capon
10

Excellent Customer Success Manager

Guest Services Manager from 25-49 room Boutique in Pittsfield (United States of America)

Verified
3 months ago
The highlight of our SHR experience has been working with our Customer Success Manager, Gilly Capon. He has been a true example of professionalism, kindness, and organization that has made all of the difference in our experience. We have joked among ourselves that if had a representative like Gilly at all of services/vendors, our jobs would...
Country United States of America
Guest Services Manager
Medium Hotel
Guillermo from SHR Group replied
Thank you, Cameron for taking the time to review your experience with SHR Group products and services. I really enjoy working with you and the team at Hotel on North and look forward to continuing this partnership. Best regards, Gilly Capon
10

Working with SHR has been such a pleasure

Senior Marketing Specialist from 50-74 room Boutique in Madison (United States of America)

Verified
3 months ago
Every person we have interacted with has been knowledgeable, responsive and friendly. I've been so impressed with their entire staff.
Country United States of America
Senior Marketing Specialist
Medium Hotel
D from SHR Group replied
Thank you for your feedback, we appreciate the great review
10

Successful Partnership

Director of Operations from 25-49 room Boutique in Pittsfield (United States of America)

Verified
4 months ago
Our Rep Gilly & the products he represents have been nothing but great for Hotel on North. Making a great impact on our revenue management on everything we can be on the look out for along with strategy and planning. All campaigns we have done have been a success. Gilly always has answered any questions we had, or if he did not know would a...
Country United States of America
Director of Operations
Medium Hotel
Guillermo from SHR Group replied
Thank you Joshua for taking the time to review your experience with SHR Group products and services. I really enjoy working with you and the team at Hotel on North and look forward to continuing this partnership. Best regards, Gilly Capon
10

Fantastic company to work with!

Chief Revenue Officer from 500+ room Branded Hotel in Mason City (United States of America)

Verified
4 months ago
We recently switched to SHR and the customer service has been fantastic. We don't feel like a statistic or a small fish in a big pond. Issues that arise are minimal and are resolved quickly and professionally. SHR treats us like a valued partner and not just a customer.
Country United States of America
Chief Revenue Officer
X-Large Hotel
Mandy from SHR Group replied
Thank you Mark for taking the time to review your experience with SHR Group products and services. I truly enjoy working with you and the Stoney Creek team and look forward to continuing our partnership! Best regards, Mandy Diggle
10

Impressive Suite of Solutions from SHR Group

Director of IT Development from 500+ room Limited Service & Budget Hotel in Riyadh (Saudi Arabia)

Verified
4 months ago
I've had the pleasure of using several products from SHR Group, including their CRM, RMS, Booking Engine, and CRS, and my overall experience has been nothing short of excellent. What sets SHR Group apart is not only the functionality of their products but also their commitment to customer support. The support team is responsive, knowledgeab...
Country Saudi Arabia
Director of IT Development
X-Large Hotel
M from SHR Group replied
Dear Ahmed, Thank you immensely for taking the time to share your thoughts. We greatly appreciate your kind words and it´s incredibly rewarding to hear that. Moreover, we also value your constructive feedback as your insights are valuable. We´re committed to addressing these areas to enhance your experience. Once again, thanks a lot!
10

SHR It helps us work flexibly

Revenue Assistant from 500+ room Luxury Hotel in Riyadh (Saudi Arabia)

Verified
4 months ago
All SHR products are great, and it helps us work easily, all programs are interconnected and facilitate our work, I wish them success
Country Saudi Arabia
Revenue Assistant
X-Large Hotel
M from SHR Group replied
Dear Jassar, Thank you for taking the time to share your thoughts. We greatly appreciate your kind words and it´s incredibly rewarding to hear that. Moreover, we also value your constructive feedback as your insights are valuable. We´re committed to addressing these areas to enhance your experience. Once again, thanks a lot!
8

SHR's team members are as good as you could ask for in a vendor

Corporate Revenue Director from 500+ room Boutique in Galveston (United States of America)

Verified
4 months ago
The team: Very personable & knowledgable with mostly good response times. Reliable CRS: compared to others, we experience fewer issues with guest-facing solutions and deliverables.
Country United States of America
Corporate Revenue Director
X-Large Hotel
Matt from SHR Group replied
Thank you for sharing your feedback, Josh! It is truly appreciated.
  • 1
  • 2
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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

SHR is a global leader on this market segment and provides strong capabilities, great integration possibilities and is recognized as a strong leader within the Distribution and hospitality tech scene.

Question:

What differentiates this product or service from the competition?

Answer:

Long standing partnership, broad portfolio, great collaboration over the years with Oracle Hospitality and fast adoption of our next generation APIs made this product well positions to serve our joint customers.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

When looking for solutions in the Distribution tech scene that work together with the Oracle Hospitality portfolio and connects with OPERA Cloud Platform the SHR portfolio is well positioned and strongly integrated hence should always be on your shortlist.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 46 recommend
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Support

Verified Support

SHR Group has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

95%

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