Smart Host CRM

4.6 (123 REVIEWS)

HTR Score icon
HT Score  
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Michael, Martin, Sebastian + 23 more experts recommend Smart Host GmbH

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Smart Host CRM

4.6 (123 REVIEWS)

Ranked 3 (out of 61) in Hotel CRM & Email Marketing

2024 Finalist HotelTechAwards

Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Smart Communication for Hoteliers and Guests – Simple. Automated. Profitable.

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Ratings Summary

4.6
Excellent
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.7/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Smart Host CRM is the #1 most trending product in the Hotel CRM & Email Marketing category (out of 61) and the #34 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Smart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Smart Host GmbH as the #3 Hotel CRM & Email Marketing provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
97 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Smart Host CRM
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host is the hotel CRM for more direct bookings and covers all communications in the guest lifecycle. Thanks to PMS connectivity, you control all guest communications from one tool, always at the right time and through the right channel. Smart Host offers intelligent guest profiles with complete communication history, pre-& post-Stay surveys for interests, upselling and ratings, data-driven and automated newsletter campaigns to fill booking gaps thanks to artificial intelligence, offer manager with messaging module and payment processing.

Capabilities

Send pre-stay surveys to upsell and enrich customers

Get alerts for upcoming holidays and demand periods

Segment your guests to send targeted campaigns

Drag-n-drop newsletter builder to bring back guests

Measure campaign success with detailed reporting

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

Campaigns

Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!

INCLUDED

Guest Profiles

Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.

INCLUDED

Pre-Stay Surveys

Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.

INCLUDED

Post-Stay Surveys

The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.

INCLUDED

Segmentation

You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.

INCLUDED

Newsletter Builder

With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.

INCLUDED

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Smart Host GmbH Average Smart Host GmbH

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No matching results

6

Success Stories

10

References

20

Featured Customers

Popularity by Segment

Size

7 | Small (10-24 room)

94 | Medium (25-74 room)

28 | Large (75-199 room)

Country

65 | Austria

27 | Italy

27 | Germany

12 | Switzerland

Type

35 | Resorts

27 | Luxury Hotels

16 | Bed & Breakfast & Inns

12 | Boutiques

6 | City Center Hotels

5 | Branded Hotels

4 | Hostels

4 | Vacation Rentals & Villas

2 | Extended Stay & Serviced Apartments

1 | RV Parks & Campgrounds

Region

131 | Europe

Category

123 | Hotel CRM & Email Marketing

81 | Direct Booking Tools

80 | Guest Messaging Software

More Products by Smart Host GmbH

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Hotelier Rating

Excellent
99
Very Good
19
Average
9
Poor
4
Terrible
0

Property Size

  • Small (7)
  • Medium (94)
  • Large (28)

Country

  • Austria
    Austria
    (65)
  • Italy
    Italy
    (27)
  • Germany
    Germany
    (27)
  • Switzerland
    Switzerland
    (12)

Region

  • Europe
    Europe
    (131)
10

Super!

Hotelsekretärin from 50-74 room Luxury Hotel in (Italy)

Verified
5 days ago
With the help of Smart Host, we can contact our newsletter recipients at the right time through targeted segmentation. Smart Host also creates the content of the campaigns for us and takes our wishes into account, which saves us a lot of time and work.
Country Italy
Hotelsekretärin
Medium Hotel
9

Good service, good products!

Hotelmanagerin from 10 to 24 room Boutique in Gamlitz (Austria)

Verified
23 days ago
The simplicity of designing your own newsletter. The friendly and competent service of the employees. You feel in good hands there.
Country Austria
Hotelmanagerin
Small Hotel
10

A relief for the everyday life of a receptionist!

Rezeptionsleitung from 25-49 room Luxury Hotel in Traunkirchen (Austria)

Verified
1 months ago
With the help of Smart Host, communication with our guests has improved a lot and makes everyday life easier because you can send offers/confirmations and campaigns easily, quickly and with a beautiful, personalized design.
Country Austria
Rezeptionsleitung
Medium Hotel
8

Good tool but needs improvement

Marketing from 75-99 room in Pontresina (Switzerland)

Verified
1 months ago
I'm thrilled by the versatility of SmartHost, particularly its capacity for users to craft their unique newsletters with diverse design options. The foundational building blocks provided are undeniably advantageous, yet I envision even greater potential awaiting exploration. One of the standout features of SmartHost is its ability to provi...
Country Switzerland
Marketing
Large Hotel
10

Newslettertool

Marketing from 75-99 room Luxury Hotel in Scena (Italy)

Verified
1 months ago
The target group-specific distribution of the newsletter - geared towards booking behavior - suggestions for newsletters (e.g. Easter) with a created/suggested target group
Country Italy
Marketing
Large Hotel
8

Great service

Assistenz der Geschäftsleitung from 25-49 room in Sölden (Austria)

Verified
4 months ago
We particularly like that our concerns and wishes are implemented very quickly! The employees are available to answer any questions you may have and will immediately help with implementation.
Country Austria
Assistenz der Geschäftsleitung
Medium Hotel
10

Very intuitive user interface

Hotellerie from 25-49 room in Millstatt (Austria)

Verified
4 months ago
Fast, easy and intuitive handling, automatic translations, look & feel, good, helpful and easily accessible support, and responsiveness to special customer requests
Country Austria
Hotellerie
Medium Hotel
9

Fast quotation creation, great newsletters

Rezeptionist from 25-49 room City Center Hotel in Bad Hofgastein (Austria)

Verified
4 months ago
Fast and optimized offer creation, newsletter campaigns, pre and post stay surveys to find out what guests want and how they liked it
Country Austria
Rezeptionist
Medium Hotel
10

Good customer advice, fast processing, modern implementation

Selbstständig from 25-49 room Bed & Breakfast & Inn in Ischgl (Austria)

Verified
4 months ago
Newsletter - appeals to more new guestsFiltering of different groupsWe stay in contact with the guestsProfessional appearance towards the guests
Country Austria
Selbstständig
Medium Hotel
9

Excellent expert advice, prompt support for inquiries and extremely friendly customer service.

Marketingmitarbeiter from 75-99 room Resort in Zell am See (Austria)

Verified
4 months ago
Smart Host fulfills individual wishes, communicates updates excellently and offers first-class customer service! Smart Host's newsletters can be individually tailored to different guest groups, and the auto campaigns offer numerous helpful functions.
Country Austria
Marketingmitarbeiter
Large Hotel
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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The software solution sends segmented campaigns that really work. Thanks to the direct interface to the PMS, we are always up to date with current data sets. The measurable success of the campaigns speaks for itself.

Question:

What differentiates this product or service from the competition?

Answer:

The clear guidance in the menu makes it easy to find your way around and is fun to use. You can usually get your questions answered yourself using the small information tips via mouse-over. The support is fast and competent. I like that and it gives SmartHost a real edge over the competition.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Please always consider the entire customer journey. How do the prices from my PMS get to SmartHost and how can they be booked in again. And the second tip. It's better to have less and it works than to overload and nothing works right. Just smart.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 23 recommend
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Support

Verified Support

Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Recommended

92%

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