Net Affinity (Digital Marketing)

4.7 (167 REVIEWS)

HTR Score icon
HT Score  
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Steve, Filip, Fiona + 34 more experts recommend Net Affinity

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Net Affinity (Digital Marketing)

4.7 (167 REVIEWS)

Ranked 3 (out of 117) in Digital Marketing Agencies

2024 Finalist HotelTechAwards

Hoteliers voted Net Affinity as the #3 Digital Marketing Agencies provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Tailored marketing strategies with measurable impact

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Ratings Summary

4.7
Excellent
Ease of Use
4.6/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Net Affinity (Digital Marketing) is the #3 most trending product in the Digital Marketing Agencies category (out of 117) and the #71 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Net Affinity has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted Net Affinity as the #3 Digital Marketing Agencies provider in the 2024 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
96 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
About Net Affinity (Digital Marketing)
Founded in 2000 | Headquarters in Dublin | 52 employees
So, you’ve got a slick, high-performing website backed up by the best tech and booking engine on the market. Now what? Targeted marketing strategies are key to drive real results right away. Our Digital Marketing Team is highly specialised, measuring performance in retail time and tailoring your strategy to consistently maximise results. We know all the ways to drive traffic to your site that will convert into direct bookings. You can rest assured that we understand the nuances of your business and the precise strategies and platforms that will enable it to thrive.

Capabilities

profile-empty-state.svg

Net Affinity doesn’t have any benefits or use cases available

Features

Website Development

4/5 features

SEO & Content

4/5 features

Paid Search & Digital Advertising

4/5 features

E-commerce

4/5 features

Reporting & Analytics

4/5 features

Available Add-ons & Modules

PREMIUM ADD-ON

SEO & SEM

INCLUDED

Website Design & Development

Website Design

INCLUDED

Booking Engine

Booking Engine

INCLUDED

Gift Vouchers

Upselling Software

INCLUDED

Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Net Affinity Average Net Affinity

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No matching results

3

Success Stories

16

References

21

Featured Customers

Popularity by Segment

Size

4 | X-Small (1-9 room)

21 | Small (10-24 room)

97 | Medium (25-74 room)

125 | Large (75-199 room)

22 | X-Large (200+ room)

Country

271 | Ireland

34 | United Kingdom

7 | United States of America

3 | Slovenia

3 | Philippines

3 | United Arab Emirates

2 | Germany

2 | Indonesia

2 | Portugal

1 | Singapore

1 | Oman

1 | Spain

1 | Switzerland

1 | Estonia

1 | Netherlands

Type

120 | Luxury Hotels

78 | Boutiques

63 | Resorts

44 | City Center Hotels

31 | Branded Hotels

20 | RV Parks & Campgrounds

19 | Bed & Breakfast & Inns

10 | Extended Stay & Serviced Apartments

10 | Limited Service & Budget Hotels

7 | Airport/Conference Hotels

4 | Vacation Rentals & Villas

3 | Hostels

1 | Motels

Region

316 | Europe

7 | North America

6 | Asia Pacific

4 | Middle East

Category

309 | Booking Engine

167 | Digital Marketing Agencies

154 | Website Design

More Products by Net Affinity

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Hotelier Rating

Excellent
281
Very Good
36
Average
15
Poor
4
Terrible
1

Property Size

  • X-Small (4)
  • Small (21)
  • Medium (97)
  • Large (125)
  • X-Large (22)

Country

  • Ireland
    Ireland
    (271)
  • United Kingdom
    United Kingdom
    (34)
  • United States of America
    United States of America
    (7)
  • Slovenia
    Slovenia
    (3)
  • Philippines
    Philippines
    (3)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Germany
    Germany
    (2)
  • Indonesia
    Indonesia
    (2)
  • Portugal
    Portugal
    (2)
  • Singapore
    Singapore
    (1)
  • Oman
    Oman
    (1)
  • Spain
    Spain
    (1)
  • Switzerland
    Switzerland
    (1)
  • Estonia
    Estonia
    (1)
  • Netherlands
    Netherlands
    (1)

Region

  • North America
    North America
    (7)
  • Europe
    Europe
    (316)
  • Asia Pacific
    Asia Pacific
    (6)
  • Middle East
    Middle East
    (4)
9

Net Affinity provides a fantastic solution for Digital Marketing, Website & Booking Engine requirements

Director of Sales & Marketing from 100 to 199 room City Center Hotel in Tralee (Ireland)

Verified
4 months ago
Our direct business is growing each year, careful & excellent planning with Net Affinity has helped with this growth. Our Account Manager Julie, ensures we have information on all relevant campaigns in time to prepare offers/marketing & budget requirements.
Country Ireland
Director of Sales & Marketing
Large Hotel
Charlene from Net Affinity replied
Thank you for your lovely review. It's wonderful to hear that our team have had such a positive impact on your business. I will pass your kind words onto Julie. Kind regards, Charlene McGovern, Client Experience Manager
10

Excellent Service

Revenue Manager from Luxury Hotel in (United Kingdom)

Verified
4 months ago
Excellent and very efficient service with booking engine queries and always pro-active and ahead of the industry with digital marketing input and planning. Brilliant engagement during COVID19 lockdowns with podcasts, webinars and marketing tips.
Country United Kingdom
Revenue Manager
Charlene from Net Affinity replied
Thank you for your glowing review. I am delighted to hear your kind words about both our client and marketing services. Should you have any further feedback or suggestions in the future please do let me know. Kind regards, Charlene McGovern, Client Experience Manager
10

Net Affinity Always there to Help and Grow my property

Revenue Manager from Bed & Breakfast & Inn in Roscommon (Ireland)

Verified
4 months ago
What I Love the most is the easiness of extranet, love the "academy part" and really appreciate the help and assistance that I get from my Acc Manager whenever I require it. In these days and times speed and clear direction / assistance to me is so important. Also the news letters are a great aid in these times
Country Ireland
Revenue Manager
Charlene from Net Affinity replied
Thank you for your review. We're delighted to hear that you've found our Learning Academy helpful for training. We will be adding more courses to the Academy in 2021 so keep an eye out for those! We're also equally pleased to read your comments on our customer service. Should you have suggestions for future improvements, please feel free to reach out to us directly. We would be happy to hear them. We truly value client feedback, as it is only through feedback that we can continue to enhance our products and services.
10

Absolutely Fantastic

Front Office & Reservations Manager from 75-99 room in Glanmire (Ireland)

Verified
4 months ago
Booking Engine is very user friendly with unlimited options to Create and Enhance Offers, Packages etc. Detailed Reports Generated each day, great for planning ahead or doing year to date comparisons. Terrific Client Support
Country Ireland
Front Office & Reservations Manager
Large Hotel
Charlene from Net Affinity replied
Thank you for your glowing review of our booking engine and team. Marion and everyone at Net Affinity will be delighted to hear your kind words. Should you have any suggestions for improvements in the future please feel free to reach out to us directly. It is only through valued client feedback such as yours that we can continue to innovate and enhance our products and services.
10

The team are very helpful and they are always on hand when we need assistance

Sales & Marketing from 100 to 199 room Resort in Killarney (Ireland)

Verified
4 months ago
The team are very helpful and they are always on hand when we have a problem or need assistance with something whether that is to do with the website or the digital marketing side of the business.
Country Ireland
Sales & Marketing
Large Hotel
Charlene from Net Affinity replied
Thank you for your kind review. Our dedicated eCommerce, Client Services and Marketing teams are always happy to assist with any queries our clients may have. Our reviews contain suggestions to grow both brand awareness & performance with the resources our clients have available to them. I have passed on your valued feedback to the relevant teams to ensure there is also some focus on organic growth going forward.
10

Great support and collaborative account managers.

Marketing Manager from 200 to 499 room Branded Hotel in Killarney (Ireland)

Verified
4 months ago
Team are always on hand to assist with queries and challenges, monthly calls are really progressive and informative. Team have a wonderful collaborative approach to the projects we work on.
Country Ireland
Marketing Manager
X-Large Hotel
Charlene from Net Affinity replied
Thank you for your review. It's always lovely to hear about relationships our teams have built with our clients and the positive impact they have on projects. I'm delighted to know we're collaborating on a new website and look forward to working with you for many more years to come. Kind regards, Charlene McGovern, Client Experience Manager
9

Net-affinity for all your needs

Reception Manager from 25-49 room City Center Hotel in Tralee (Ireland)

Verified
4 months ago
I like the fact that there is someone on hand at all times. If the person you are speaking too cant help, they will put you on to someone who can help. Keep up the great work :)
Country Ireland
Reception Manager
Medium Hotel
Gemma from Net Affinity replied
Thank you for submitting your feedback. Customer Service is something we pride ourselves on here at Net Affinity so I am delighted to hear that you find we are available at all times when you need us. Kind Regards, Gemma Hynes Client Services Director
10

Exceptional Service and

Digital Marketing & Content Strategist from 100 to 199 room Luxury Hotel in Killiney (Ireland)

Verified
4 months ago
1. Their expertise in technology and digital marketing strategy has significantly boosted our business.2. The team's dedication is exceptional, providing unwavering support throughout the entire process.3. Their tailored solutions perfectly align with our hotel's needs, ensuring optimal results for overall branding, acquisition, prospecting...
Country Ireland
Digital Marketing & Content Strategist
Large Hotel
10

Fantastic, helpful, knowledgable team

Group Marketing Manager from 100 to 199 room Luxury Hotel in Dublin (Ireland)

Verified
4 months ago
Christiane, Suzie and Marion are very knowledgeable about what will drive conversion and revenue. Great expert help in relation to booking engine, marketing and website.
Country Ireland
Group Marketing Manager
Large Hotel
Gemma from Net Affinity replied
Thank you for submitting your review. I have passed on your feedback to Marion, Suzie and Christiane who were delighted to hear this and look forward to working with you for many more years to continue to drive conversion and revenue. Kind Regards, Gemma Hynes Client Services Director
10

Exceptional full service digital marketing for hotels

Managing Director from 100 to 199 room Luxury Hotel in Killiney (Ireland)

Verified
4 months ago
Reasonable commission for great and ever improving e commerce platform. Brilliant marketing management for multiple campaigns with great cpa. High level customer service.
Country Ireland
Managing Director
Large Hotel
Gemma from Net Affinity replied
Thank you for your 5 star review. I am delighted to hear the feedback on our customer service and marketing management which I have passed onto both teams. Kind Regards, Gemma Hynes Client Services Director
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  • 17

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

Net Affinity provide a seamless, intuitive user design helping the hotelier achieve direct business and incremental spend. With an energised team and forward thinking company, service is at the centre, while always looking to innovate their product.

Question:

What differentiates this product or service from the competition?

Answer:

Their personal approach and willingness to integrate loyalty to add value to the hotelier's proposition, which helps increase retention rates throughout the guest journey. The combination of services; DM, meta search, web design and gift voucher system offers much more than just a booking engine.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

A worthwhile long term investment offering a variety of product and service to help the hotelier increase direct business and improve the guest journey. With optional tools available, such as meta search, dm, gift vouchers and web design, Net Affinity offer all the hotelier needs to keep ahead and increase bottom line. Our loyalty partnership with Net Affinity has enabled members to redeem their loyalty gift code online while booking their next experience, with the ability to feature member rate on their booking engine. While convenient for the member this enhances the journey towards increased recognition and direct business.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 34 recommend
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Support

Verified Support

Net Affinity has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Help Center

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Response Time

Less than a day

Recommended

94%

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