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3 Reasons Why Hoteliers Are Adopting Guest Room Tablets in 2023

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Susanne Krebs in Guest Experience

Last updated December 31, 2022

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The hotel industry is constantly evolving in response to new traveler needs and changing operational demands. In this article, we will examine three developments that are shaping the hospitality industry and are driving more hotels than ever to adopt hotel technology: automation, cost reduction and data driven decision making.

Reason No. 1: Automating operational processes to ease labor shortage burdens

Automation streamlines various tasks in the hotel industry, such as check-in and check-out procedures, room service orders, and inventory management. As a result, it creates a more efficient and productive work environment, which may attract younger employees seeking forward-thinking companies—a plus in the face of ongoing staff shortages.

While some hoteliers may be concerned that automation could replace human interaction, it actually helps staff focus on higher-value tasks requiring a personal touch. In addition, it improves the accuracy of repetitive tasks, ultimately enhancing the guest experience.

For example, automated systems can ensure that room service or amenity orders are placed correctly and delivered promptly to guests.

Reason No. 2: Partnering with guests to save energy and cut costs

Hotels will continue to aim to reduce energy consumption while maintaining a high level of guest satisfaction. There are cost-effective options that hotels can implement by working hand in hand with their guests.

For example, hotels can encourage guests to reduce the frequency of room cleaning. Housekeeping is often one of a hotel's most expensive operational areas, and prices will likely continue to rise. By offering guests the option to skip daily cleaning services through front-desk communication, room signage, or in-room tablets, hotels decrease the amount of labor, equipment, and supplies required for housekeeping.

Additionally, it reduces a hotel's ecological impact by using less water, energy, and cleaning chemicals and reducing the frequency at which linens and other materials need replacing.

Lastly, it increases guest convenience by giving them more control over their personal space and the ability to customize their stay to fit their needs and preferences, which may improve feedback, ratings, and loyalty.

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Reason No. 3: Making data-driven decisions to enhance the overall guest experience

Gaining a comprehensive understanding of guests is crucial for improving their experience and maximizing profitability (NOI). Hotels can collect data from various sources to enhance the guest experience, including booking and reservation systems, in-room tablets, customer feedback, and on-property interactions.

Collecting data is essential, but it is equally important to utilize it properly to make informed business decisions. By analyzing data, hoteliers can identify popular amenities and services, optimize room rates and availability, and identify opportunities for upselling and cross-selling.

Data-driven decisions help hotels provide a more convenient and personalized guest experience and increase loyalty and, thus, business success.

Are you looking to invest in hotel tech in 2023?

The exhaustive guide by Hotel Tech Report gives hoteliers the information they need to make an educated decision and finds the perfect provider for their needs. Inside, it addresses topics and questions around the benefits and business value of guest room tablets, key features to look for, pointers from industry experts, questions savvy buyers should ask vendors, and pricing and implementation guidance.

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Susanne Krebs
Marketing & Communications @ SuitePad