STR

0.0 (0 REVIEWS)

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Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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STR

Unranked in Rate Shopping

STR is the leading provider of data benchmarking and analytics for the global hospitality industry, providing confidential, reliable, accurate and actionable information to help clients fuel business growth.

STR has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.

Ratings Summary

Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A

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Achievements

Trending Product

This vendor's trending score is rising, STR is the #14 most trending product in the Rate Shopping category (out of 33) and the #676 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

STR’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
About STR
Founded in 1985 | Headquarters in Hendersonville, TN | 681 employees
70,000 hotels. 9.2 million rooms. 180 countries. Unrivaled marketplace insights. STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR’s presence has expanded to 15 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

Capabilities

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STR doesn’t have any benefits or use cases available

Features

Competitor Tracking & Benchmarking

4/5 features

Parity Monitoring

4/5 features

Data Granularity

4/5 features

Performance Reporting & Analytics

4/5 features

Other

0/1 features

Pricing

Pricing Available By Request

STR has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Hotelier Rating

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It looks like STR is not recommended by any hotels

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Expert Q&A and Partner Recommendations

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Question:

What does this product or service do well?

Answer:

RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.

Question:

What differentiates this product or service from the competition?

Answer:

STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.

RecommendationAvatar + 0 recommend
Recommended by
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Peter Ferris Director of Global Sales and Marketing @ RMS Cloud
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Peter Ferris Director of Global Sales and Marketing @ RMS Cloud
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Integrations

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Support

Unverified

STR has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center

Product Updates

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2024

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This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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Response Time

Slow

Recommended

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