MARKETING

The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations

Not yet verified This case study hasn't been verified by Grand Resort Bad Ragaz yet
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Grand Resort Bad Ragaz has been using dailypoint as the technical foundation of their digital marketing activities for seven years.
Why it matters: The Hotel collects guest feedback using a single digital questionnaire that automatically behaves differently depending on who the guest is, where they are, and what type of stay they have booked.
  • Imagine how easy it gets when you can embed the same questionnaire at every touch point: at the SPA, in our Check-Out Process, in our Post-Stay Communication - anywhere.

Top 3 Core Objectives: simplifying processes
  • One questionnaire: Same questionnaire at every touch point - at the SPA, in our Check-Out Process, in our Post-Stay Communication, anywhere.

  • Data in one place: All guest data is collected and stored in one single place.

  • Enrich data: Then we use the Profile Engine Rules that automatically add interest to the Profiles. And it adds interest based on real data, data that we get from our PMS, from our SPA, from our website. This is a continuous, automated process, so as the guest‘s behavior changes, their interests are adjusted accordingly. Data enrichment based on our own data, finally!

dailypoint™

dailypoint™ - the only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.

Innovators Mentioned

Grand Resort Bad Ragaz
dailypoint™
Sîan Dunn
The hotelier hasn't yet verified the case study.

CRM Manager

Grand Resort Bad Ragaz

"So, as you think about investing in Digital Hospitality, don‘t forget to think about what it might cost not to!"

Sîan Dunn

CRM Manager

👍 CRM Manager Sîan Dunn said that Invest in digitization now!:
  • "So, as you think about investing in Digital Hospitality, don‘t forget to think about what it might cost not to!"

⚖️ The selection process: During their research process, Sîan Dunn evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
  • CRM Manager Sîan Dunn said, about their decision: "Don‘t change after the change has happened."

📈 The results: Focusing on automation brought great results.
  • Automated campaigns tailored to our guests‘ activities, interests, or special occasions and prompt them to take action

  • Remarkable revenue impact!

  • Digital guest engagement focussing on the younger generation which will soon be our primary segment. Getting ready for the future!

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