MARKETING

How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List

Verified case study Hotel Tech Report has reached out to hoteliers at Platzl Hotel Munich to verify this case study.
Case study header image
How to push direct bookings on our website and become more independent from OTA´s.
Why it matters: Because independent smaller hotel groups need to make the most out of each reservation
  • The module Website Connect is part of dailypoint which offers hotels basically the same functionalities used by international Online Travel Agents to track and identify visitors on their own website.

Top 3 Core Objectives: The Platzl hotels are a privately owned and managed traditional hotel group in the city center of Munich, surrounded by international hotels
  • Guests use indirect channels: This leads to an increase in commissions

  • More direct bookings: Make the most out of a website and SEO activities

  • Store guest data centrally: Have all guest information in-house in one clean database and use it for personalized guest communication.

dailypoint™

dailypoint™ - the only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.

Innovators Mentioned

Platzl Hotel Munich
dailypoint™
HB
Heiko Buchta
Hotel Tech Report reached out to Heiko Buchta who verified this case study.

General Manager

Platzl Hotel Munich

"Within just 6 months since the introduction of the dailypoint Direct Booker Club, the share of online sales generated via our own website rose from 10% to 32%, and the trend continues to rise!"

Heiko Buchta

General Manager

👍 General Manager Heiko Buchta said that Direct Online Sales increases:
  • "Within just 6 months since the introduction of the dailypoint Direct Booker Club, the share of online sales generated via our own website rose from 10% to 32%, and the trend continues to rise!"

⚖️ The selection process: During their research process, Heiko Buchta evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
  • General Manager Heiko Buchta said, about their decision: "We were not only able to stop the trend towards the OTAs - we fight back and generate more and more direct bookings on our Website."

📈 The results: Create a hotel club for more direct reservations
  • 10 and 25 new members every day

  • Increase of direct bookings

  • Lower OTA commissions

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