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Smart Host Messaging
4.7 (152 REVIEWS)
HT Score
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Nastaran, Dominik, Tobias + 33 more experts recommend Smart Host GmbH
Read RecommendationsSmart Host Messaging
Ranked 6 (out of 83) in Guest Messaging Software
Intelligent messaging with Smart Host
92% recommended by 225 hotels
All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others
Bell - AI powered product analyst
I analyzed all of Smart Host GmbH’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Smarthost is a dynamic guest messaging software enhancing hotel guest interaction through streamlined communication. Users appreciate its ease of use and impactful email campaigns resulting in a higher click-through rate and increased reservations. Its comprehensive analytics and quick adaptability to user needs improve operational efficiency and customer satisfaction. However, users suggest enhancements in online check-in and certain feature implementations to fully optimize its potential for revenue growth and cost reduction.
All Suite Resorts, Andreus Resorts, Schlosshotel & 222 others
Read their reviewsWhat Types of Hotels Smart Host GmbH is Popular For
Size
7 | X-Small (1-9 room)
104 | Small (10-49 room)
93 | Mid-Sized (50-99 room)
33 | Large (100-499 room)
2 | X-Large (500+ room)
Country
108 | Austria
62 | Germany
37 | Italy
28 | Switzerland
1 | United States
1 | Greece
1 | United Arab Emirates
Type
96 | Boutique Hotels
77 | Bed & Breakfast & Inns
74 | Luxury Hotels
70 | Resorts
47 | Airport/Conference Hotels
46 | Branded Hotels
42 | Limited Service & Budget Hotels
36 | City Center Hotels
18 | Extended Stay & Serviced Apartments
9 | Vacation Rentals & Villas
8 | Hostels
2 | Casinos
2 | RV Parks & Campgrounds
1 | Motels
Region
236 | Europe
1 | North America
1 | Middle East
Category
228 | Hotel CRM & Email Marketing
152 | Guest Messaging Software
143 | Direct Booking Tools
Didn’t find what you were looking for?
What is Smart Host GmbH?
Founded in 2017 | Headquarters in Berlin (Germany) | 23 employees
Smart Host Messaging is a sophisticated communication management system specifically designed for the hospitality industry. It allows hoteliers to manage and streamline all guest communications through a single platform. By integrating closely with existing Property Management Systems (PMS), Smart Host Messaging ensures that no inquiry or conversation is ever lost, providing a comprehensive, unified view of all guest interactions.
The platform is highly customizable, enabling hotels to craft targeted newsletter campaigns that are personalized for each guest. This precise targeting leads to higher engagement, increased bookings, and improved guest satisfaction. Additionally, Smart Host Messaging gathers detailed guest analytics, offering hoteliers invaluable insights into guest preferences and behaviors, which can be used to tailor marketing efforts and optimize service delivery.
One of the key advantages of Smart Host Messaging is its intuitive interface, which simplifies the communication process for hotel staff, allowing them to respond more quickly and efficiently to guest inquiries. This enhanced responsiveness leads to improved customer satisfaction and potentially higher guest retention rates.
Moreover, the platform supports seamless data integration, ensuring all guest information is precisely synchronized with the hotel's PMS. While there have been requests for even more advanced features and customization options, the overall feedback highlights the platform’s capability to significantly enhance marketing efforts and streamline operations.
In summary, Smart Host Messaging offers an elegant solution to manage and optimize guest communication, making it a valuable addition to any hotel’s suite of management tools. Simple, automated, and profitable, it helps hotels focus on providing exceptional guest experiences while boosting operational efficiency.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smart Host GmbH products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Smart Host GmbH Reviews Analyzed: 7
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Smart Host GmbH Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Smart Host GmbH
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smart Host GmbH's Provided Description:
"Queries about offers are everyday life for your reception. With Smart Host correspondence management, your reception never loses track: we record all guest communication for you and bundle it to the created offers. This way you have everything in view, can react faster and increase guest satisfaction sustainably. Smart communication for hoteliers and guests. Simple. Automated. Profitable."
FAQs
Capabilities
Smart Host GmbH doesn’t have any benefits or use cases available
Features
Unified Inbox
4/5 features
Multi-Channel
4/5 features
Automation
4/5 features
Upselling & Ancillaries
4/5 features
Task & Request Management
4/5 features
Surveys & Feedback
4/5 features
Reporting & Analytics
4/5 features
Compliance & Privacy
4/5 features
Digital Registration & Check-in
4/5 features
Pre-Stay
4/5 features
In-Stay & Post Stay
4/5 features
Back-Office
4/5 features
Artificial Intelligence
4/5 features
Smart Host GmbH Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.3/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Smart Host Messaging is the #7 most trending product in the Guest Messaging Software category (out of 83) and the #209 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSmart Host GmbH has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Smart Host GmbH Pricing
Pricing Available By Request
Smart Host GmbH has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Smart Host GmbH Case Studies
Driving Engagement and Repeat Bookings
Bad Waltersdorf (Austria)
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
WendischRietz (Germany)
How Hotel Oderberger Perfected Guest Communication with Smart Host
Berlin (Germany)
How Hotel Post Ischgl restructured its guest communication with Smart Host
Ischgl (Austria)
Finally: easy guest communication
Westerstede (Germany)
More customer satisfaction in less time? Utopia?
Ratsch an der Weinstrasse (Austria)
No more unattractive newsletters from the PMS!
Sarnen (Switzerland)
Using Guest Data Correctly Through Automated Segmentation
Laces (Italy)
Easy handling & personal collaboration!
Titisee-Neustadt (Germany)
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
Casteldarne (Italy)
References
"We have been working with Smart Host for some time now and are extremely happy that we chose the system. This was the best decision. Our newsletters all look top "styled" and do little work. It simplifies a lot. The filtering works fantastic and is super useful for many other things as well. We would recommend it to anyone."
Carina
Natur- & Biohotel Bergzeit
"We use Smart Host for newsletter distribution, which we control according to target groups. Super simple! So the guest gets the information he is interested in."
Anna Scheriau
Hotel St. Oswald
"The planning of the newsletters is really very well organized and a very big help for us. In general, we find that SmartHost approaches their customers and takes care of them very well."
Familie Hofer
Wiesenhof Garden Resort
"We started with the campaign module years ago. It is so clear and simple that an extension to the offer manager was only logical. I would especially like to emphasize the extremely nice AND competent team around Julian Leitner. I can only recommend Smart Host across the board."
Andrea Kogler
Owner @
Hotel Kogler
"This is exactly how a newsletter program should be! Super easy to use - clear & logical. The selection is suggested by an algorithm and works flawlessly, so Smart Host relieves us of the most difficult part of sending newsletters. The interface to our hotel program allows transparency and the success is easily measurable. In addition, the customer service is very helpful! All questions and concerns are quickly addressed. In short - our expectations were exceeded!"
Alise P.
Hotel Post Ischgl
"Smart Host has really grown on us. This tool enables us to make our day-to-day work much easier with the offer manager. Newsletters alone were old fashioned, now it's the Smart Host campaigns that help us pick up the guest where their interest lies and give us an overview of what success the campaign is having in the first place."
Tanja Weirather
Inhaber @
Panorama Hotel Talhof
"For our hotel, Smart Host is an optimal relief for our employees in terms of correspondence with guests. In addition, a super contemporary sales tool for newsletter planning and design."
Gerhard Huber
Inhaber @
Concordia Wellnesshotel & Spa
"The arrival mailing is very good, because the guests can easily announce their wishes. For every change, the team is with the utmost care and fast implementation on my side. The review page is also top. If someone was not so happy, we can react immediately and the guest does not post it immediately on all online platforms. In times of Holiday Check and Co. a great advantage! I can only recommend the system."
Michaela Muster
Inhaberin @
Ratscher Landhaus - Hotel Sudsteiermark
"The newsletter planning is really a great tool with which you can advertise at the right time for the right period. You can send a lot of newsletters without being a annoyance, because the filtering works great and there is never a risk that guests get something twice or worse get a newsletter with a better price than the one they already have."
Mara Theiner
Manager @
Hotel Weisses Kreuz
"I have rarely experienced such friendly and competent support. Easy and understandable handling of the product. Everything is set up in such a way that you can use it without a lot of prior knowledge. You can send targeted newsletters and we have received an enormous increase in additional sales by sending pre-stay mails and learn a lot about our guests in advance, e.g. why the guest books with us. For us, this means that we can also provide the guest with specific information about his or her interests in advance."
Anja Herkenrath
Marketing Manager @
Torfhaus HARZRESORT
Featured Customers
More Products by Smart Host GmbH
Hotelier Rating
Looking for specific info?
10
Top
General Manager from 25-49 room Boutique in Gerolstein (Germany)
Verified
1 days ago
The quoting tool offers various campaign management options with forecasting function and LY view, fast response times, top support, quick implementation of requests, and continuous improvements throughout the collaboration.
Germany
Germany
General Manager
Small Hotel
9
Highly recommended
Hotel manager from 75-99 room Boutique in Oberammergau (Germany)
Verified
4 days ago
Simple, understandable and flexible campaign management, clear and very appealing design, great and friendly advice and support on the phone.
Germany
Germany
Hotel manager
Mid-Sized Hotel
10
Great support
Hotelier from 25-49 room Boutique in Ratsch an der Weinstrasse (Austria)
Verified
5 days ago
I've been using Smarthost for years. It makes my daily work so much easier. Newsletters are quick to write, and you can see how effective they are. The arrival email is also great for understanding customer preferences in advance and ensuring a fantastic guest experience. But the best thing is that there are real people behind the scenes wh...
Austria
Austria
Hotelier
Small Hotel
8
Help with questions (marketing), answers (ask), communication (communicate)
Reception & Marketing from 75-99 room Boutique in Breil/Brigels (Switzerland)
Verified
5 days ago
Fast support for questions and communication with customer service. Customer-focused services and presentations. The campaigns are always clear, easy to understand, and simple to customize.
Switzerland
Switzerland
Reception & Marketing
Mid-Sized Hotel
10
Super Service
Reception from 25-49 room Boutique in Pontresina (Switzerland)
Verified
10 days ago
David Riedel and his team handle all our inquiries and requests very quickly and professionally, and we also consistently receive very helpful manuals and/or tips for using SmartHost. Based on our experience, David Riedel always briefly reviews our currently running or pending campaigns when we have a question, allowing him to provide us wi...
Switzerland
Switzerland
Reception
Small Hotel
10
Great product and excellent customer service.
Director assistant from 50-74 room Boutique in Vienna (Austria)
Verified
11 days ago
We've been using Smart Host for a few months now and are absolutely thrilled with the product! But even more importantly, the customer service is their top priority! The team is helpful, incredibly friendly, and fast.
Austria
Austria
Director assistant
Mid-Sized Hotel
10
Excellent collaboration – fast, reliable and highly recommended!
Verkauf, Reception, Marketing from 75-99 room Bed & Breakfast & Inn in Pertisau (Austria)
Verified
12 days ago
I am completely satisfied with the collaboration. The team works extremely professionally, reliably, and above all, incredibly quickly. Requests and wishes are always implemented promptly, and you feel very well taken care of at all times. Communication is straightforward and efficient – exactly as you would want it. Highly recommended!
Austria
Austria
Verkauf, Reception, Marketing
Mid-Sized Hotel
7
Smart hotel concept, guest mailing
Hotel director from 75-99 room Limited Service & Budget Hotel in Schladming (Austria)
Verified
19 days ago
What I particularly like about Smart Host is the automated guest communication and the review tool, which collects feedback, improves online reputation, and helps hotels streamline their operations. The offer manager is fantastic!
Austria
Austria
Hotel director
Mid-Sized Hotel
9
IT, and with very good support.
External advice from 75-99 room Branded Hotel in Isny im Allgäu (Germany)
Verified
22 days ago
Smarthost was launched in 2026. Initial experiences have been very positive, both during onboarding and in implementing the first email newsletter marketing campaign. The fast and straightforward support, available by phone and chat, is particularly noteworthy.
Germany
Germany
External advice
Mid-Sized Hotel
7
Feedback
Reception manager from 75-99 room Luxury Hotel in Zuoz (Switzerland)
Verified
1 months ago
The various options the system offers, as well as the customizable features in the offer manager, make creating and sending campaigns so easy.
Switzerland
Switzerland
Reception manager
Mid-Sized Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Showing all answers to: "What does this product or service do well?"
Smarthost does an excellent job of transforming guest data into actionable insights. The platform makes it incredibly easy to understand guest behavior, segment audiences, and launch personalized communication that actually converts. Its automation features are intuitive and save a tremendous amount of time, while the intelligent recommendations ensure that marketing efforts are always targeted and relevant. The tool is user-friendly, powerful, and delivers measurable uplift in upsells and direct bookings.
Smart Host is exceptionally strong at transforming raw guest data into high-impact, automated, and personalized communication. Its CRM and automation engine reliably drive direct revenue because campaigns are based on real guest behavior, not generic marketing blasts. For hotels that lack the resources for sophisticated segmentation or manual campaign building, Smart Host provides a level of marketing precision that most properties simply cannot achieve on their own. The platform’s ability to centralize guest profiles and automate pre-stay, upsell, and post-stay communication is where it truly delivers measurable value.
It specializes in perfecting guest communication through automation and personalization, which helps increase efficiency and maximize revenue for hotels. The platform centralizes guest data (including interests and booking behavior) from PMS integrations, empowering hoteliers to create personalized offers and drive targeted campaigns. It simplifies Review Management through automated Pre- and Post-Stay surveys, ultimately optimizing guest communication and maximizing revenue.
For our hotel software customers from the individual hotel industry, individuality and the associated service to the guest are of the highest priority. Smart Host perfectly complements the hotel software solution Suite8 & OPERA Cloud that we place in the hotels in the areas of offers and notifications and gratefully supplements existing functions.
As a trusted partner, we confidently recommend Smart Host to our hotel clients. Its comprehensive and intuitive CRM solution empowers hotels to effectively manage guest data, streamline communication, and increase direct bookings through personalized campaigns and intelligent profiling. The seamless integration with PMS and other hotel systems enhances operational efficiency, while the measurable success of campaigns and exceptional customer support make it a standout tool. Smart Host is a reliable choice for boosting customer loyalty and delivering exceptional guest experiences, making it an invaluable asset for hotels, especially in the DACH region.
Question:
What differentiates this product or service from the competition?
Answer:
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Showing all answers to: "What differentiates this product or service from the competition?"
Smarthost stands out through its uniquely intelligent approach to guest segmentation and automation. Unlike many competitors that rely on static templates or generic campaigns, Smarthost uses real behavioral data to create meaningful, personalized interactions at scale. The platform feels modern, intuitive, and far less complex than many legacy CRM tools, making it easy for hotel teams to see immediate value. Their customer support is also exceptionally proactive and solution-oriented, which makes the entire experience feel like a true partnership rather than just another software subscription.
Smart Host’s advantage is that it is purpose-built for hotels, not a repurposed email tool. This means automated offers tied to availability, lifecycle-based messaging, integrated PMS data, and analytics designed specifically for hospitality revenue goals. Many marketing tools claim personalization; Smart Host actually operationalizes it at scale. Its strength is the combination of hotel-specific CRM + automation + revenue-oriented communication, all in one system. For properties in the DACH region especially, it’s one of the most mature and field-tested solutions available.
At straiv, we have maintained a close partnership with Smart Host for years, collaborating on events and trade shows. The combination of our Digital Guest Journey solutions and their powerful CRM platform is the perfect mix to create a seamless experience for the guest and a happy hotelier. Smart Host's core strength lies in its ability to centralize and leverage guest data to drive measurable results. Additionally, their comprehensive analytics tool is a key differentiator, providing the necessary steering instrument for modern hoteliers.
Smart Host is directly and easily accessible for our hotel customers, speaks the language of our customers and cooperates with our company simply and competently with a common goal: Happy hotel customers with great digital solutions for the development of a seamless, automated and individual support of the Digital Guest Journey
As a partner, we appreciate Smart Host for its user-friendly design and practical functionality. The combination of automated campaigns and CRM features ensures effective guest communication, while the intuitive interface makes it easy to use without extensive training. Its reliable support and continuous improvements make it a solid and trusted choice for hotels, particularly in the DACH region.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Give Smarthost the opportunity to show what it can really do by integrating it fully into your guest communication workflows from the start. The more data you allow the system to work with, the more powerful the insights and automation become. Don’t hesitate to lean on their team during onboarding — their guidance will help you unlock value quickly and ensure that your marketing becomes more targeted, efficient, and impactful from day one.
Approach Smart Host as a strategic revenue engine, not an optional marketing add-on. The hotels that see the strongest ROI are the ones that commit to clean PMS data, define a clear guest communication strategy, and allow Smart Host to automate aggressively across the guest lifecycle. If you’re looking to meaningfully increase direct bookings and reduce manual workload, Smart Host can deliver — but only if you use it as the core of your CRM and guest communication framework, not as a side tool.
ocus on the data centralization capabilities and commit to utilizing the comprehensive Analytics tool. Smart Host's core value lies in leveraging your guest data for measurable results, so make sure your team is ready to act on the insights provided to truly maximize your revenue.
Die Automatisierung von Marketing-Kampagnen und Newslettern, kombiniert mit auf Gäste zugeschnittene Angebote und Inhalte kann ein großer Vorteil im Wettbewerb sein, um Stammgäste für sich binden und generieren zu können.
Take full advantage of Smart Host's automation and guest profiling features to personalize your communication and maximize direct bookings. Start with a clear strategy for your campaigns, and don’t hesitate to reach out to their support team—they’re highly responsive and can help you make the most of the system.
Recommended by
Dominik Langkabel
Sales Director
@
Mews
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Maureen Träger
Partner Manager
@
straiv
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
Martin Tauber
CEO & Co-Founder
@
Guestnet
Dominik Langkabel
Sales Director
@
Mews
Tobias Roelen-Blasberg
Co-Founder
@
MARA Solutions
Maureen Träger
Partner Manager
@
straiv
Philipp Becker
Geschäftsführer
@
Martin Becker GmbH
Martin Tauber
CEO & Co-Founder
@
Guestnet
Martin Leitinger
Vertriebsmitarbeiter
@
GAS
Sebastian Linecker
CEO
@
Linecker GmbH
Oliver Kremmer
Director of Sales and Client Relations
@
asut computer & rechenzentrum GmbH
Janis Pardon
Sales Manager
@
Mews
Julia Schröder
Head of Sales & Marketing
@
Hotellistat GmbH
Benjamin Heiß
Developer
@
elite solutions gmbh
Gera Bachner
Quality & Project Manager
@
hotelkit GmbH
Thomas Hertkorn
Lead AI & Innovations, Lead SMB Department
@
Peak Ace AG
Dennis Pfister
CCO
@
DIRS21 by TourOnline AG
Maureen Träger
Partner Success Manager
@
straiv GmbH
Christoph Lülling
Sales Manager
@
Softstar GmbH
Are you a consultant or vendor that recommends Smart Host GmbH?
Leave a recommendation
News
Smart Host GmbH
3 months ago
Driving Engagement and Repeat Bookings
Smart Host GmbH
6 months ago
How MeineZeit hotels turned generic outreach into targeted campaigns and built a culture of digital change across five properties.
Smart Host GmbH
6 months ago
How Hotel Oderberger Perfected Guest Communication with Smart Host
Smart Host GmbH
6 months ago
How Hotel Post Ischgl restructured its guest communication with Smart Host
Smart Host GmbH
2 years ago
Finally: easy guest communication
Smart Host GmbH
2 years ago
More customer satisfaction in less time? Utopia?
Smart Host GmbH
2 years ago
No more unattractive newsletters from the PMS!
Smart Host GmbH
2 years ago
Using Guest Data Correctly Through Automated Segmentation
Smart Host GmbH
2 years ago
Easy handling & personal collaboration!
Smart Host GmbH
2 years ago
How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue
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Support
Verified Support
Smart Host GmbH has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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